Make a Statement
WSHU Public radio is governed by regulations and policies adopted by the Federal Communications Commission (FCC). These guidelines seek to preserve the noncommercial nature of WSHU Public Radio. It’s what makes public radio unique in sound and substance. In addition to providing exceptional programming, it is important that we maintain an uncluttered and trusting environment to keep listeners engaged.
Underwriting Announcements May
- Describe your business in a value neutral way
- Identify services & products
- Describe your organization’s mission (must conform with station guidelines)
- Inform the public of events you sponsor
- Include a corporate slogan as long as it meets guideline and is not promotional
- Include a street address and a web address or telephone number (time permitting)
- Indicate the number of years you’ve been in business
Underwriting Announcements May Not Include
- Qualitative, comparative or superlative language (best, oldest, fastest, Pulitzer prize, award-winning)
- A call to action: (call now, visit our store, go to the web, come on down)
- An inducement to buy, sell, rent or lease
- Reference to price or value ( free, low interest, on sale now, reduced)
- Personal pronouns (you, yours, we, ours)
- Endorsements
- Contain language advocating political, religious or social causes
Announce Yourself
WSHU offers our underwriters the flexibility to tailor on-air announcements to fit their specific needs. As an underwriter, you can choose from several popular options or work with us to create a customized plan. You can target your underwriting message to be heard during specific programs or choose a rotating schedule to reach all available audiences. Our 50+ years of on-air experience enables us to help guide your choice of message options.
The Clean Fifteen
(Local support comes from) Adelphi University, with over 225 undergraduate, graduate, and continuing ed programs. Adelphi dot E D U slash expect extraordinary.
(Local support comes from) Webster Bank, Private Banking. Providing clients concierge-level services to help them achieve life-long financial health and prosperity. N.A. Member F D I C. Webster Bank dot com slash wealth management.
The Zen Ten
And from the law firm of Cohen and Wolf. Personal attention and practical advice for more than 70 years. Cohen and Wolf dot com.
And from Vancord, a partner for I T managed services and cybersecurity assessments to proactively defend against threats and provide peace of mind. Vancord dot com.