WSHU is a non-profit, listener-supported group of public radio stations whose mission is to be a unique and independent voice in our community. Every day, we engage listeners through a range of thoughtful programming that includes NPR News, award-winning local news, entertainment and classical music.
WSHU Listeners Are More…
Educated and Informed
56% have an Advanced Degree
Affluent and Established
45% have a HHI 0f $100k+
17% have a HHI of $200K+
51% are Professional/Managerial
Involved In Decision Making
25% are in Top Management, C-suite or Owner/Partner
17% Participated in three or more public activities
10% have been an active member of a group that tries to influence public policy or government
Cultural & Passionate about the Arts
60% visit area museums quarterly or more often
65% attend live theatre or concerts quarterly or more often.
Community-Minded & Involved
94% participated in a public activity
74% voted in a federal, state or local election
25% Participated in fundraising
27% served as an officer of a club or on a committee
73% believe being in tune with nature and preserving the environment are important
14% Participated in environmental groups/causes
Engaged and Loyal
71% have been listening 11+ years
35% have been listening 20+ years
And More Gets Results!
83% of listeners take action in response to something they hear on-air!
77% of consumers are more likely to buy a new product when learning about it from a friend or family (source: Nielsen)
74% of WSHU listeners have a more positive opinion about your business simply for sponsoring programming (on WSHU) and will go out of their way to do business with you.
Not Just a Click. A Real Connection
Your announcements work because they are believable. They create an emotional connection with our loyal listeners that no commercial or digital ad can match.