Fact-based messaging adds credibility and promotes active listening.
The Clean Fifteen
A consumer focused fifteen second announcement with all the elements necessary to be favorably received – language that makes your message believable, a high integrity media environment, clutter free and protection from competitive adjacency.
The Zen Ten
A subtle ten second announcement that doesn’t try too hard, because it doesn’t have to. These are extremely effective, providing greater frequency and producing higher recall.
Maximize Your Digital Strategy
WSHU’s multi-media platform creates multiple touch points with listeners wherever they are at any given time (in their car, on their laptop or smartphone or at home). And, the blend of on-air plus digital yields greater impact, increases recognition and brings your brand into the real world.
Based solely on your needs, not ours.
WSHU Public radio is governed by regulations and policies adopted by the Federal Trade Commission (FCC). These guidelines seek to preserve the non-commercial nature of WSHU Public Radio. It’s what makes public radio unique in sound and substance. In addition to providing exceptional programming, it is important that we maintain an uncluttered and trusting environment to keep listeners engaged.
Underwriting announcements may:
- Describe your business in a value neutral way
- Identify services & products
- Describe your organization’s mission (must conform with station guidelines)
- Inform the public of events you sponsor
- Include a corporate slogan as long as it meets guideline and is not promotional
- Include a street address and a web address or telephone number (time permitting)
- Indicate the number of years you’ve been in business
Underwriting announcements may not include:
- Qualitative, comparative or superlative language (best, oldest, fastest, Pulitzer prize, award-winning)
- A call to action: (call now, visit our store, go to the web, come on down)
- An inducement to buy, sell, rent or lease
- Reference to price or value ( free, low interest, on sale now, reduced)
- Personal pronouns (you, yours, we, ours)
- Contain language advocating political, religious or social causes